Our story
It all started
with a shoe shop.
Cádiz, 1987.
A family, a passion for footwear and a personal way of understanding retail. That is how a story began that, almost four decades later, is still moving forward.
Discover our story ↓
Interior of the first Catchalot shop
1987
Where it all began.
Our roots
A family behind every step.

Catchalot was founded in Cádiz in 1987 by Antonio Carvajal and María José.

What started as a family shoe shop grew step by step, always centred around footwear, personal service and staying close to our customers.

That first shop was much more than a store. It was where our own way of understanding Catchalot began to take shape.

Before Catchalot
A story that began long before we opened the door.
Antonio Carvajal serving customers in the first Catchalot shop
María José in the first Catchalot shop
From Galicia to Cádiz.
And from Cádiz to a life together.

Antonio, originally from Galicia, was a captain in the Merchant Navy. One of his professional assignments brought him to Cádiz, where he met María José.

María José, born in Cádiz, and Antonio began a life together that would eventually lead to the creation of Catchalot.

The project started to grow and what had begun as a family adventure gradually became an increasingly important part of their lives.

There came a point when Antonio had to leave his position as a civil servant to dedicate himself completely to the business. Catchalot had stopped being just an idea and had become a life project.

Our name
Why Catchalot?
The name was born from the combination of two English words: CATCH + ALOT. Over time, our visual identity evolved alongside the company.
Click the image to enlarge it.
01
The first logo
The original CATChalot logo included a figurative icon alongside the name of the shoe shop.
02
First evolution
For legal reasons, the icon disappeared and the identity became centred around the CATChalot wordmark.
03
A new identity
The orange CATCHALOT identity arrived, accompanied by a graphic representation of shoelaces.
04
Catchalot today
Finally, the brand evolved towards the clean logo we use today.
We changed on the outside.
Inside, we are still the same.
A family story
People before a brand.
Some photographs tell our story better than any campaign ever could.
Antonio serving customers in the first Catchalot shop
Our beginnings
Antonio
Serving a customer in the first shop. An image from those early years when everything was just beginning.
María José in the first Catchalot shop
Our beginnings
María José
María José in the first Catchalot shop. A story built among customers, counters and countless pairs of shoes.
Natalia as a child in the first Catchalot shop
Second generation
Natalia
Natalia as a child in the first shop. Today she is Catchalot's manager and continues a family story that began long before.
From one family to thousands of homes.
From one shop to so much more.
Our journey
Change is part of our story too.
1987
Catchalot is born
Our first shop opens in Cádiz. A family adventure built around footwear begins.
2012
We go online
Catchalot launches its online store with PrestaShop. A new way of staying close to our customers begins.
2014
Ecommerce takes off
Our online project begins to grow rapidly and becomes a fundamental part of our journey.
Today
We keep moving forward
Physical stores, ecommerce and logistics connected as part of the same project.
Old Catchalot shop
The early years
Every new shop was another step forward.
Catchalot grew from its roots in Cádiz, opening new spaces and reaching more and more people. Shop windows changed, collections evolved and the brand grew. What mattered most remained the same.
Then and now
We have evolved.
Our essence has not.
Interior of the first Catchalot shop
Then
Our first shop
A modern Catchalot shop
Today
A Catchalot shop today
The spaces, collections and way we shop have changed. We still want to be there for you every step of the way.
Catchalot today
The same story, in new places.

Our physical stores remain an essential part of Catchalot. They are where we can talk, recommend, listen and continue enjoying direct contact with people.

At the same time, ecommerce allows us to take that experience much further and be there for you wherever you are.

Interior of a current Catchalot shop Current Catchalot shopfront
Our story on video
Three videos to get to know us better.
Three stories to understand how we see footwear, where we come from and what we have learned over almost four decades.
Catchalot connection video 1
▶
Video 1 · Alter Ego
It's not about having more options.
Choosing a pair of shoes seems simple until you actually have to decide. For us, it is not about offering more for the sake of it, but helping you find the right pair for you.
Watch video →
Catchalot connection video 2
▶
Video 2 · Our story
How Catchalot began.
We go back to 1987 to remember how a first shoe shop in Cádiz eventually became the Catchalot we know today.
Watch video →
Catchalot connection video 3
▶
Video 3 · Experience
We are still Catchalot.
Almost 40 years working with footwear have taught us how to evolve, adapt and continue putting people at the heart of every order.
Watch video →
Behind every order
Growing also means being ready.
Over time came new stores, ecommerce and logistics centres that make it possible to connect the whole project. A lot has changed since that first shoe shop, but every order is still part of the same story.
Since 1987
We keep moving forward.
Our story does not end here. We continue discovering brands, opening new paths and adapting to new ways of shopping without forgetting what brought us this far: the people who trust Catchalot.
Be part of our story
Would you like to keep walking with us?
If our story resonates with you, we would love you to continue being part of it. Subscribe to discover new arrivals, stories, collections and everything that is still to come.

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